Notes on turning event conversations into customers
Practical writing on event lead capture and follow-up: what actually shortens the gap between collecting a card and getting a reply.
Product
Indian-language business cards: what breaks before you even follow up
A mangled name is worse than no record at all. What actually goes wrong on Hindi, Gujarati and Marathi cards, and a five-minute test to run before your next event.
9 September 20264 min read
Events
Your booth is a lead-capture system, not a stall
Most exhibition budgets go on the stand and almost none on what happens to a conversation once it ends. Here is the setup to agree before the doors open.
9 September 20264 min read
Events
The first 48 hours after an event decide which leads convert
Most event leads are not lost to a competitor. They are lost to the gap between the handshake and the first useful message. Here is how to close that gap without giving up a week to data entry.
9 September 20264 min read